In PerspectiveThe explosive growth of social media self-help culture promises quick solutions to intimate crises, from restoring “feminine energy” to reclaiming “masculine power.” Yet beneath its language of empowerment lies a deeper political logic. As neoliberal societies produce a growing “care deficit,” self-help influencers transform insecurity into a market while promoting survivalist individualism, gender essentialism, and authoritarian fantasies of control that increasingly echo the moral agendas of contemporary far-right politics.
By Ülker Sözen







